I created this custom responsive HTML email for Abetta Cars, a UK-based private transport company specializing in airport pickups. The goal was to deliver a visually engaging, easy-to-read, and mobile-friendly email that clearly outlined airport collection instructions for their customers.

📊 Client's Goal:

Abetta Cars wanted a professional email template to:

• Inform clients on airport pickup procedures.
• Reduce customer service inquiries.
• Reinforce brand identity with a clean, modern look.

🛠️ My Approach:

• Designed a responsive layout optimized for both mobile and desktop.
• Included visual cues (icons, illustrations, and color coding) for better user comprehension.
• Used clear sections for meeting points, waiting time policy, and important contact info.
• Ensured full compatibility with major email clients and platforms like Mailchimp.

⚙️ Challenges & Solutions:

• Challenge: Balancing informative content with visual clarity.
• Solution: – I used structured blocks, custom icons, and a consistent visual hierarchy to make the message easy to scan while keeping it brand-aligned.